Overview
📅 Latest month
Full period
Net revenue & gross profit by month
Brand mix (net revenue)
📈 Margin, take-rate & return-rate by month — watch as you change price & incentives
Click any SKU to open its full detail & monthly timeline. Switch the lens above to identify SKUs by revenue, units, profit, returns, stock, capital, margin or capital-ROI.
💰 Price calculator — estimate net for a new design
MRP ₹
Discount %
→ Customer pays ₹
Net per unit & take-rate across price — find the sweet spot
Price bands — take-rate, expected net & returns by ₹100 slice
Realized take-rate already factors returns. Lower price points keep a higher % but each unit nets less — the calculator shows the trade-off for a new design.
🎯 Recommended spread for next season
Recommended share = each band's share of historical net contribution — a starting allocation for the next buy. Lean into high take-rate, low-return bands & colours; cut loss-making colours.
Brand performance
Colour performance — what sells & holds margin
Brand performance — click to filter the explorer
Why customers return
Red = controllable (better imagery / sizing / QC cut these). Blue = demand-side.
Realized take-rate distribution vs the old flat 0.41
Return rate by brand
Revenue bridge — sale settlement → net revenue
Net = Sale settlement + Incentive + SPF − Returns. Revenue is ex-GST (GST is a pass-through); accrual basis.
Reconciliation vs the accountant ✅
Built independently from raw files, yet matches the accountant per order. Only open item: the authoritative COGS master.
Monthly settlement reconciliation
Cash vs accrual: "Unsettled" is revenue earned that Myntra hasn't paid yet (we still count it on an accrual basis). GST is collected on Myntra's behalf and remitted — not revenue.
Returns over time — count & rate by month
Return reasons over time
Watch the controllable reasons (quality/defect/damage, expectation mismatch) — rising bands flag a QC or listing problem to chase.
Return type
"Return" = customer sent it back after delivery. RTO (return-to-origin) often has no reverse settlement, so it's under-counted here.